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Meeting your audience in their daily rituals

October 31, 2008
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Obama is everywhere. He doesn’t have to say much. No preaching. He’s just there, winning lots of points for knowing where the cool kids hang out.


Robots: your new shopping buddy

October 23, 2008
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Thank you TMSUK. Now, we don’t even need to open our laptop. The Japanese company developed telerobotic shoppers who can do all of our grunt work for us. These robots scour the mall while we sit at home controlling their every move from our mobile phone. Modern laziness at its best.

And is it just me or does she look like Rosie from the Jetsons?

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Posted in Technology

Feel like smashing something?

October 23, 2008
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This picture is is bit disturbing. The guy is a bizarre cross between Christian Bale from American Psycho and one of the storm troopers from Star Wars. The idea behind this photo is even more disturbing.

It’s an image of Sarah’s Smash Shack where for a little loot you can break anything from china to glass flowers guilt free. I know it’s the age of the entrepreneurs and everyone wants to find their niche; but, this concept seems like a whole lot of waste to me. Smashing loads of china by the hour cannot be great for the environment or wallet.

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Posted in Trends
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Anyone can paparazzi

October 23, 2008
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Meetthefamous.com gives anyone the opportunity to play paparrazi. The site pays people to upload personal celebrity sightings. After the first week it’s already seen 10,000 visitors submit 1,000 celeb sitings.

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Posted in Social media

The best damn peanut butter ever

October 21, 2008
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Heaven in a jar.


Is Duracell running vibrator ads?

October 21, 2008
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Duracell Batteries. Last longer. Much longer.

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Bionic contact lens offers superhuman vision

October 15, 2008
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Thanks to the University of Washington your dreams of superhuman powers are near reality. Their engineers have developed a flexible, biologically safe contact lens with an imprinted electronic circuit and lights. The possibilities of this are endless, and sort of frightening. Wearers can zoom in on far-off scenes, have useful facts pop into their field of vision, or surf the web on the go.

For communications it is crazy. Advertisers can create virtual display scenes that only wearers of these contact lenses could see. They can immerse their audience in virtual worlds that bridge online and offline experiences, transform outdoor or retail spaces, and bring viewers into their television commercials.

Right now, these contact lenses don’t correct vision. But the engineers believe the technology could easily be applied to vision-correcting lenses. Very sci-fi. very cool.

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Economy’s impact on ad spending

October 15, 2008
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65% of CMOs and marketing execs report shrinking ad budgets because of the economy. To offset these budget cuts they are shifting their dollars toward digital media.

This presents a sort of catch 22. One area of consumer spending that has not suffered from the economic crisis is entertainment, specifically TV sales. According to TV shipment data, “the number of TVs shipped to retailers in the United States and Canada jumped 26 percent compared with the first quarter of this year, and 28 percent year over year, to a total of 9.3 million units.” People are staying home more, and watching more TV. To save, they are downscaling to smaller sizes and cheaper sets; but, they are still investing time and money in television.

Traditional television could finally be making a comeback. It’s a great opportunity for advertisers, however, they can’t afford to take advantage of it.

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YouTube to stream full-length TV shows ala CBS

October 14, 2008
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YouTube and CBS extended their partnership to include full-length TV programs. To start a select group of shows including Dexter, Start Trek, the original 90210, and Californication, will be available on-demand, on a consistent basis. This is a first in YouTube history.

It’s an ad-supported revenue model, so advertisers are probably stoked. But, are they just sweating Hulu? Interesting to see who wins…

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Spelling change

October 14, 2008
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If you love Obama, head over to spellingchange.com. There you can show your support by creating t-shirts, bumper stickers, postcards, banner ads and posters using letters of the alphabet specially-designed by designers, photographers, and artists. Each artist reinterpreted one letter of the alphabet to reflect what Obama’s candidacy means to them.


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