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The WB & Myspace join forces | October 7, 2008


The WB and Myspace signed a content partnership to bring Sorority Forever, an original internet series, to Myspace TV. Yet another attempt by one of the large networks to secure viewers online.

The biggest miss is that most networks are doing an a-b translation: just take TV programs and put them on the web. But the internet and TV are like apples and oranges. The internet’s strengths are interactivity, sharing, personalization, democratization. Just slapping a video on the web misses the astronomical opportunity these features present. What a pity.

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Posted in Online video

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