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Hermes Smart car looks delightful

November 23, 2008
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smartsmart_in

For Smart Car’s tenth birthday Hermes designed a beautiful special edition series. The regular Smarts retails for around $12,000, but this one will go for about $48,000.

For my tenth birthday I think I received a copy of Little Women and a slice of cake.

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Economic crisis has the entertainment industry scared

November 23, 2008
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Historically, entertainment has been the one pretty recession-proof industry. But, back then there weren’t places like Hulu, YouTube, Amazon, or iTunes where people can get the same content at no cost. More and more people are pulling their money from traditional entertainment channels and getting crafty in how they consume content. The economic crisis is turbo-charging the movement to new modes of media consumption.

And this has Hollywood rattled. Operating income at 20th Century Fox was down 31% in the recent quarter over the year-earlier period, and Walt Disney Pictures was down 42%. Some studios are already reacting, pulling their full-length episodes from the net. It’ll be interesting to see what happens to Hulu and iTunes as the studios fight to protect themselves.


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19-year old commits suicide on Justin.tv

November 21, 2008
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This past Wednesday, a 19-year old boy commit suicide and broadcast the event in real time on video site Justin.tv. Apparently he was egged on by fellow forum users. So he overdosed on camera. Several hours of live footage later, people realized he might be serious. They watched live as the EMTs broke down his door. After his death was confirmed many of the posts were taken down. But footage is still available in some places. I don’t want to post it here.

I wrestled for a while with writing this. I try to keep this blog upbeat and inspirational. So I didn’t really know where this story fit. But I decided I need to talk about it. We talk a lot about the power and benefits of social media. How collective intelligence and the wisdom of crowds yields such rich end results. We have built this generation’s encyclopedia from our collective intelligence. But, we don’t really talk much about the dangers. I think this death is a jarring reminder that nothing is black and white. Power can always be abused.


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Microsoft disses Yahoo once and for all

November 20, 2008
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Like a guy stringing along a new girlfriend, Microsoft has been toying with Yahoo for quite some time. But Steve Ballmer, Microsoft CEO, finanly stood up and announced once and for all, “we are done with the Yahoo acquisition idea.” Yahoo’s share plummeted Wednesday in response to Ballmer’s public remarks, falling about 15%


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Hulu forecasted to catch YouTube

November 18, 2008
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Hulu is forecasted to match YouTube’s US ad revenue next year. Hulu distributes only professional content online, whereas YouTube represents the rise of user generated content.

YouTube, which cost Google $1.65bn two years ago, is by a landslide the most popular online video destination, with 83m unique viewers in the US in September. Hulu’s only at 6m, according to market researcher Nielsen.

But Hulu’s advertising revenues are growing more quickly, according to Screen Digest, a digital media research group.

“YouTube is in a very tough place right now,” said Mr Amel, analyst of Screen Digest. “Most of that user-generated content is worthless or illegal. The next 18 months will determine whether or not it was just an expensive mistake for Google.”

So, is this the begining of the end of UGC?


Order Dominos through your TiVo

November 18, 2008
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Domino’s announced a distribution partnership with TiVo, allowing people to order pies directly through their television set. It sounds easy. You see an ad for Domino’s and click “I want it” from your remote. You are then taken to the ordering page and, viola, pizza shows up 30 minutes later. You never have to leave the couch.

This makes sense. TV makes people hungry. It also makes people not want to get off the couch. Now if Domino’s also delivered wine we would really be talking.


8 lessons from Obama’s campaign

November 13, 2008
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Get insider access
If you don’t speak their language, find someone who does.
Obama brought in Chris Hughes from Facebook to run his online strategy. Hughes is responsible for the website, blog, community site and social media strategy.

Meet them in their daily ritual
Go to them, don’t make them come to you.
Deliver the message where the people are already assembled.
Earn points by knowing where they hang out – Obama messaging showed up in video games, on Twitter, social networks, YouTube (more…)


Bad targeting

November 13, 2008
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Facebook makes it pretty easy to reach the right audience. There is a wealth of targeting information on that site. So, I ask you Ritani, why place a banner promoting engagement rings on a girl’s profile page when she is clearly listed as SINGLE? Don’t dangle those diamonds to a chick who just ain’t there. Targeting 101.

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More than a gift card

November 13, 2008
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giftcard-target-camera

One of Target’s gift cards is a digital camera. I’ll put that on my list please.


Posted in Art + design, Retail
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Reverse psychology makes people click on banners.

November 13, 2008
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Check out the Burger King banner…whatever you do, don’t touch the sandwich…don’t touch it.

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