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Get a clue Media Life | November 3, 2008

Media Life magazine is “Rethinking blogs as a medium for ads.”

I’m glad that just weeks after blogs were publicized in the media as “so 2004,” Media Life is heralding them as the best thing since sliced bread.

Now, they do call out some interesting facts from the new Jupiter + Buzzlogic study. The fact that blogs beat out search as a navigation tool, that readers are more trustworthy and willing to click on banners on blogs. These are important facts that validate a movement that has been happening in media for the past five years. But it ain’t new news by any standard.


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