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Hulu takes a page from the Apple playbook | January 27, 2009

In 1984 Apple launched that hallmark ad during the Super Bowl changing the trajectory of their company and inserting themselves directly into the cultural conversation. This year, Hulu hopes to achieve the same momentum.

Hulu’s media team  sent an email to the digital-media press world promising that their Super Bowl ad would “finally reveal the secret behind Hulu.” Hmmm. Not sure what this secret could be. But I guess it’s a smart way to make a tech-savvy press group not DVR through their commercial.

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