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Ad targeting craziness | March 9, 2009

Most people don’t just watch TV anymore. Especially Millennials. Typically their laptop is out and they are logging into Facebook, Twitter, Gchat or some other social site as they watch the new 30 Rock.

Wouldn’t it make sense then for advertisers to capitalize on this? I think we are not too far off from ad targeting that simultaneously tracks the television station people are watching and site URL they on. So, if I am watching a movie Saturday night, Dominos can send me a banner ad asking if I want to place an order for dinner and a movie.

Interesting, scary, but probable none the less.

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Posted in media

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