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A new spin on Twitter | April 24, 2009


Today Current TV tweeted that they are searching for a new AOR: “This is a TwitteRFP for The Current Network. Searching for a full service ad agency partner.” They then asked agencies to respond publicly and submit an RFP.

Most of the agencies that responded were smaller shops, go figure.

I love this. Like really, love this. Not because they used Twitter to publicize the search; but because they used Twitter as a quality filter. They want an agency that knows social media. A lot of agencies know how to talk about digital. They know how to sell themselves and their knowledge of social media. But at the end of the day if you’re not using the media you’re not in a place to advise clients on how they should use it.


Posted in Uncategorized


  1. this is going to open a pandoras box of internet geekdom…

    Comment by Rob — April 27, 2009 @ 3:11 am

  2. I love this too! And for the exact same reason you said – don’t say you’re into social media and new technology and whatever, do it. I think things like this help reveal how nimble an agency is and how they’re open to new things – definitely watching the list of shops and taking notes.

    Comment by Libby Anderson — April 29, 2009 @ 3:46 am

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