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Facebook gets better for business

July 16, 2009
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Facebook just launched a few new features to improve their ad program. Good for business and probably good for people too.

1. Homepage video ad overlay


Bigger screen = better.

2. Connection Targeting

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Nerdy, yes. But great CRM tool. Now you can target people who are fans of your page, members of your group, users of your application or attendees of your event.

3. Birthday Targeting

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I hope companies start using this. Then I could get presents on my Birthday.

Interactive roundup #3

July 8, 2009
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Donate-a-meal, Dusseldorfer Kindertafel

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Drag and drop food onto the children’s’ plates to help combat child poverty in Dusseldorf. With every schnitzel, cheese sandwich or curd dessert you drop on their plate, the website adds more to your donation. Very well done. A Gold Lion winner at Cannes. Check it out here.

Starbucks, “Share a pint of ice cream” FB app

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Starbucks created this Facebook app to give away free pints of their ice cream. Users download the app, then send a gift (coupon for a free pint of ice cream) to their friends. Each hour, Starbucks offers 800 coupons so people have to act fast. The beauty is all of these gifts generate news stories, and Starbucks understood that 1) everybody wants free shit, 2) people give to get. So of course these coupons are going super quick. You can’t buy those kind of impressions from a straight media buy. Download the app here. (more…)

Don’t Dew it

March 11, 2009
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Thanks Magic. From him, to me, to you:

AdAge just highlighted an awesome promotion for Vault, Coca-Cola’s version of Mountain Dew. Coke wants to gain some ground in the “citrus” (aka “green sugary carbonated drink”) segment. Vault is currently number two in the category…with about a 4% share (Pepsi’s Mtn Dew owns about 80%).

Coca-Cola’s now offering a free bottle of Vault to anyone who buys a Mtn Dew. What a great challenge.

Why this is smart:

  • It sends a bold message, positioning them as a clear contender to Mtn Dew
  • They didn’t just say, here’s a free coupon, redeem it! Look free stuff! It hits people when they crave Mtn Dew. It makes people think about Vault, when they’re thinking of their go to Mtn Dew.
  • It not only gets loyal Mtn Dew fans to try Vault, but it makes them compare it on taste, and not the brand.

The rise of ad networks, now what?

January 30, 2009
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Over the past 4-5 years ad networks have made a huge comeback. This is in part due to technological advancements that led to better targeting, an appealing price tag, and a totally streamlined process. As advertisers spent more money online, there’s no doubt we really needed a system like this. And there ad networks were, wrapped up in a pretty bow.

Yes, there are draw backs–a lack of control and less ability to customize–and not all ad networks are created equal. But it seems like overall we kinda accepted those terms as part of the deal, and we have a comfortable relationship with using them.

But comfortable isn’t by any means fantastic. So I often find myself asking: what’s next for ad networks? (more…)

Location, location, location

January 27, 2009
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Thanks Mike for this awesome find:

PSFK highlighted a new iPhone app called Alocola that basically adds location awareness to websites (with your permission) as opposed to just the iPhone & its apps.



Why are advertising shows the new law series?

January 27, 2009
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Trust Me premiered on TNT last night. Critics called it emotionally vacant, dumb, and soulless. For them to succeed, they’re going to have to go way deeper. ph2009012502218

We caught glimpses of the Ad Biz on Melrose Place, Bewitched and 30 Something. Mad Men changed perceptions. It has complicated characters. Don Draper gets poetic about the products he’s schilling. He also makes it onto SNL where he tries to pitch a hula hoop with suspenders. 

But why are TV writers in love with the ad industry? 

Perhaps its the head on collision of culture, creativity and commerce,  the same conflicting forces that TV writers have to deal with in order to stay relevant. 

3 mil for a :30 spot and they’re selling out like Weiner Circle hotdogs

January 27, 2009
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It’s a recession. Most headlines I read are about marketers and advertisers slashing budgets for 2009. And yet, for the Super Bowl, they are all shelling out dough like a young celeb at Chloe.

This year :30 Super Bowl spots come with a $3M price tag, 11% higher than last year. But you wouldn’t know it from the line-up of brands jumping on board. Pedigree, and Denny’s are two newcomers. And the old trustees are stepping it up a notch with 3-d commercials. Should be an interesting show. I wonder if the old “blow-your-wad” trick will work this year, or if saving and rationing would have been a better play.

Is YouTube going to have to start charging us?

January 26, 2009
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A new study from Deliotte  indicates yes. It costs over 100 million to host all of YouTube’s content per year, and they still haven’t figured out how to monetize the site. Advertising has proven dicey. It’s a definite crap shoot for advertisers. They buy in and their brand name could end up next to a happy family video or a crazy one-man diatribe about an alien spotting in West Hollywood.

I wonder if in the future YouTube will just disappear as quickly as it emerged? Really though, I think charging people to upload and host content is the most likely scenario.

Order Dominos through your TiVo

November 18, 2008
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Domino’s announced a distribution partnership with TiVo, allowing people to order pies directly through their television set. It sounds easy. You see an ad for Domino’s and click “I want it” from your remote. You are then taken to the ordering page and, viola, pizza shows up 30 minutes later. You never have to leave the couch.

This makes sense. TV makes people hungry. It also makes people not want to get off the couch. Now if Domino’s also delivered wine we would really be talking.

8 lessons from Obama’s campaign

November 13, 2008
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Get insider access
If you don’t speak their language, find someone who does.
Obama brought in Chris Hughes from Facebook to run his online strategy. Hughes is responsible for the website, blog, community site and social media strategy.

Meet them in their daily ritual
Go to them, don’t make them come to you.
Deliver the message where the people are already assembled.
Earn points by knowing where they hang out – Obama messaging showed up in video games, on Twitter, social networks, YouTube (more…)

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