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How Hetero? app confirms Perez is in fact only 39% hetero

July 21, 2009
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An app that analyzes Tweets to see how hetero you or your friends are. Produced for the Stockholm Pride festival. Weird. I don’t even get a score for some reason.

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Mass tagging app on Facebook via facial recognition

July 21, 2009
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Photo Tagger is a new FB app that does all of your tagging for you. It uses facial recognition software to scan all your photos for you and your friends and then assigns tags accordingly. Everyone hates the tagging process, but everyone wants to share photos and be tagged. Nerdy technology FTW. I especially love their magical use of stock photography on the site.

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The lying down game on Facebook

July 20, 2009
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Two friends from Somerset England thought it would be a good idea to start a group on Facebook called “The Lying Down Game.” The game challenges anyone to create the weirdest, most public, or largest group of people lying face down – and then snap a picture to be posted on Facebook. Rules for the game are few and simple: the subject must be lying straight, with palms against his or her sides and toes pointing towards the ground. The more public, the better. The stranger the place, the better. The more people involved, the better. So far there are 34,000 members and around 7,500 photos.

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Facebook gets better for business

July 16, 2009
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Facebook just launched a few new features to improve their ad program. Good for business and probably good for people too.

1. Homepage video ad overlay

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Bigger screen = better.

2. Connection Targeting

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Nerdy, yes. But great CRM tool. Now you can target people who are fans of your page, members of your group, users of your application or attendees of your event.

3. Birthday Targeting

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I hope companies start using this. Then I could get presents on my Birthday.


Single-topic photo blogs with a side of social commentary

July 16, 2009
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Look at this fucking hipster, Pets who want to kill themselves, White people trying to look serious, Asleep on the subway. Visit one of these sites and it will take you down a rabbit hole of photo blogs mocking one teeny tiny aspect of life. There is even one for collecting screenshots of all the single-topic blogs out there, Look at this fucking tumblr.

So, why is this happening? Well, 1. a lot of them are just funny. And 2. Most of these cropped up on Tumblr. Tumblr makes it way easy to create these sites. And, the Tumblr audience is a little wittier, a little dittier and a little less PC than the rest of the Internet world. Quancast research shows Tumblr users are mostly young guys into humor, politics, science, men, fashion, and teens. No surprise that some of the top Tumblr blogs are: indieporn.tumblr.com, 69.tumblr.com, lookatthisfuckinghipster.tumblr.com and guyswithiphones.com. Hmmm.


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Interactive roundup #3

July 8, 2009
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Donate-a-meal, Dusseldorfer Kindertafel

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Drag and drop food onto the children’s’ plates to help combat child poverty in Dusseldorf. With every schnitzel, cheese sandwich or curd dessert you drop on their plate, the website adds more to your donation. Very well done. A Gold Lion winner at Cannes. Check it out here.

Starbucks, “Share a pint of ice cream” FB app

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Starbucks created this Facebook app to give away free pints of their ice cream. Users download the app, then send a gift (coupon for a free pint of ice cream) to their friends. Each hour, Starbucks offers 800 coupons so people have to act fast. The beauty is all of these gifts generate news stories, and Starbucks understood that 1) everybody wants free shit, 2) people give to get. So of course these coupons are going super quick. You can’t buy those kind of impressions from a straight media buy. Download the app here. (more…)


Augmented reality social shopping is next level

July 8, 2009
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First off, yes, the clothes they use in this video are a nightmare. But I love this application of augmented reality. While it’s not exactly the same as actually trying the clothes on, it would be so much fun to play with. A whole new level of dress up. And anything that makes the website stickier and helps people engage more with the brand is worth it to me.


I don’t know whether to be annoyed or intrigued

July 8, 2009
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Your mom is on Facebook

July 7, 2009
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I saw this on Mashable and had to share. Since January, the number of 35-54 year-olds on Facebook has grown 190.2%. This age group now makes up the largest segment of Facebook’s users. Last January it was still the 18-24 year-olds who dominated. Wonder if this is the beginning of the end of Facebook?

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Next level vanity Googling

May 12, 2009
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When I was just out of college I remember Googling my name and thinking that results were pretty crap. I think there was another Leah Gritton in Minnesota who had won an award for her work with pigs, and that was the result that came up first. Great.

Then, Facebook added the public search option and I started using other social media. So my search results got better. Now, Google is upping the anti. They just added Google Profiles, because that’s just what everyone needs, one more place to brand themselves online.

The Google profile kind of works like a resume or business card. You create your personal profile and add  employment info, education, interests, a bio, photos and links to other personal pages. Could be a great tool for people in the job market. Could also be a great tool for stalkers.

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