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Juice…it’s gonna change your life

January 13, 2010
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I don’t mean Tropicana, Welches, Odwala, or any other juice you buy at the supermarket. I’m talking about raw, fresh-squeezed juice. My obsession started with a bad bout of allergies and a nasty sinus infection when I was still out in LA. I went to the corner store to pick up a smoothie for breakfast and the lady behind the counter told me to try the ‘Essential Greens’ juice instead. I looked at the menu board. Spinach, celery, parsley. I thought I was going to vomit right there on that poor woman. But she told me she would a put a red apple in it and if I still didn’t like it, it would be on the house.

I fell in love. With a juice. I had one every morning and I must admit, my allergies got much better. The sinus infection went away. My skin looked better. I had more energy. I was craving less junk. It was a miracle. A juice miracle. Then I moved to Chicago and realized I was not only an addict, I was turning into a juice pusher. I bully people in Brian’s deli to try this stuff. On the street, at the office, and now here on this blog. Please, take my advice, go out and get some fresh juice. It’s gonna change your life.

The morning blend: Spinach, celery, red apple, parsley

The afternoon pick-me-up: Ginger, lemon, apple

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Will YouTube make a play at music streaming?

January 13, 2010
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Listening to music might not be the specific purpose of YouTube, but it’s how a lot of people are currently using the site. Mintel’s consumer research shows that 43% of online respondents visited YouTube in the past week to listen to music, making it the most popular music site or program. It’s familiar, doesn’t require registration, you can make playlists, and there is no limitation on frequency of visits or plays. All of the above make a pretty compelling case for YouTube to take a stab at the market. And, if there is a different way people are using the site, hopefully there will be a different way marketers start using it too.


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Tube scarves are actually adult bibs

January 13, 2010
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DIY Nation

January 12, 2010
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People may have less in their wallets, but their palettes for the finer things haven’t changed. Gourmet meals, nights out on the town, designer threads, personal trainers–no one wants to give those things up. And people haven’t. They’ve just gotten a little craftier and learned how to do things for themselves. We’ve become a culture of doers. DIY chefs, DIY stylists, DIY party planners, DIY bartenders, DIY everything.

Some facts: (more…)


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Cash is King

January 12, 2010
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As one would expect, the recession left people more conscious of their money. With all the budgeting, deal-hunting and coupon clipping, our relationship with cash got, shall we say, a little more intimate. Hard $$ really is king.

More and more people are ditching their credit cards in favor of cash. “The shift from credit toward cash-like options is the desire for consumers to control their financing,” – Marwan Forzley, chief executive of eBillme. And the U.S. savings rate is spiking to a new high. The Huffington Post reports that in November the savings rate grew to 2.8%, economists are projecting it to be 3-5% in 2009 (Goldman’s projecting it to reach 6-10%) and this will be the sharpest reversal since WWI.

And, with the help of modern technology, a host of new services are cropping up to keep us even more aware of our dollars. From social media site Smarty Pig to Chase’s online tool Blueprint to the zillions of shopping apps for the iPhone, there are endless ways to montior cash flow.


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The most interesting articles I’ve read in the past two weeks

January 11, 2010
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A Small Agency’s Guide to Going Digital – Ad Age

Pretty self-explanatory, but I encountered a lot of the same takeaways in my experience at 72. Some of the most important to me were 1) Get used to including more people earlier 2) Pair up old school and new school 3) Keep your development in house and 4) Things like SEO, UX, usability testing and optimization practices are not optional.

Why Jon Stewart is Good for News – NPR

Brian Williams from NBC Nightly News writes that Jon Stewart has become a new standard for news stories. The metric is simple: will Jon Stewart rip this apart on The Daily Show? If the answer is yes, then don’t run it. I love this because of it’s simplicity. It is a very tangible metric for success. We had a similar benchmark at my last agency for our advertising content: is it worth sharing? We were pretty honest with ourselves. If it wasn’t something people would pass on to their friends it wasn’t worth the investment.

Hundreds Go Pantless on Subway – NY Post (more…)


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A gluttony of media predictions

January 4, 2010
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Another new year, another new slew of media predictions for 2010. Almost every article I’ve read leads in with a prediction about social media moving from luxury to necessity in the communications mix. Ok, so social media will be taken seriously in marketing. Cool. But what does that actually mean? More budgets for marketing in social networks? More brands jumping on the Twitter bandwagon? More articles in Ad Age? More Facebook fan pages? Great. I think the real question is when will we–marketers and agencies–really figure it out? Wen we will get it right? Because lets face it, not many of us have.

I think the biggest problem is that we think of social media as separate, other. But “social media” is not a subset of marketing and communications, it is communications. It is culture. (more…)


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Magazines 3.0

December 16, 2009
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The NY Times had an interesting article about the evolution of magazines this morning. Now, I love a good magazine. I have back issues of Vice, Tokion, Theme, Vogue, Nylon, you name it (one of the perks of working as a connections planner). So, it’s been hard to see some of my favorites fold as more people get their news free online. Sports Illustrated’s tablet version seems promising though. Not because it’s groundbreaking, but because at least it’s something.


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The new celebrity

October 22, 2009
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A few years ago the first names that this word would have brought to mind were Ashton Kutcher, Beyonce, Cameron Diaz. But today, just reading through Dlisted shows that the idea of “celebrity” in our culture is definitely changing.

Picture 2

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Project Runway on the Wii

October 19, 2009
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That’s right my friends, I watch Project Runway even though it’s on Lifetime. I don’t really care what you think, it’s a good show. But I’m not so sure how the video game will translate. According to Variety it will follow the same format as the show. The player designs the clothes and styles the model with hair and makeup. Then the only twist is the player also gets to model the garment, strutting down the runway on the Wii balance board. I’m sure it will make for a popular Christmas gift.

I have the Wii and would get the game on several conditions: 1) If there was a gallery of inspiration where you could see what big name designers have created 2) If there was a chance to be able to buy the clothes you design 3) If I didn’t have to pay for it.


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